Design & Illustration

Case Study

Little Noodle Pasta Co.

Direction

A full brand development package for some very "fresh" pasta, including brand concept, photography, web design, and illustration, and packaging.

Little Noodle experiments with clever shapes and flavors that stay approachable and fun. Drawing from a DIY ethos, the playful illustrations compliment the existing wordmark. Toying with the concept of pasta that's extra "fresh," the imagery is just a little bit sinister (with tarot and occult references), but with an execution that keeps things light, silly, and consumer-friendly. Product photography showcases the texture of freshly extruded pasta, and provides context for the three-dimensional shape, while creating consistent and replicable images that compliment brand aesthetic.

Case Study

Sweet Amalia Market & Kitchen

Direction

A suite of assets fit for a sunny roadside dining destination and oyster market, created for use on social media, advertisements, press, menus, and gift items, and intended to sit comfortably alongside existing logos and menus. The photography sparks memories of summer roadtrips and shoreside dining. It celebrates the joy and comfort of a messy meal enjoyed on the hood of a car. Relaxed illustrations reference the casual farmstand aesthetic.

Case Study

Ampere Capital Group

Direction

An expansive branding refresh for a boutique real estate investment firm, including a brand intro book for new investors; multiple web portals; design usage guidelines; photography of rentals, project progress, and employees; new logos; and illustration of iconography and plot elevations. The previous branding was heavy, gloomy, and impersonal. To build trust with tenants and investors alike, it was time to put a face to the business. A warm, bright, neutral palette was created to invite people in. Consistency in line weight, contrast, and execution rounded out an aesthetic that feels responsible and clean, but friendly.